Research paper meaning

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Term paper introduction

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Meaning: It is very important to understand at the outset that the, modern concept of marketing revolves around the customer. Satisfaction of customer is the main aim of marketing. For achieving this goal, marketing research is undertaken. In fact, marketing management is nothing but marketing research. With the expansion of business, marketing management becomes complex. It has to rely heavily on marketing research for solving problems in the field of marketing.

The systematic objective and exhaustive research for and study of the facts relevant to any problem in the field of marketing. Marketing research is the careful and objective study of product design, markets, and such transfer activities as physical distribution and warehousing, advertising and sales management. Marketing research is the inclusive term which embraces all research activities carried on for the management of marketing work, the gathering, recording and analysing of all facts about problems relating to the transfer and sale of goods and services from producer to consumer. From the above definitions, it is clear that marketing research is concerned with tackling the problems emerging from the beginning to the final stage of marketing process.

The origin and development of marketing research was started in England. Afterwards, it was developed by a German Prof. Whilhelm Vershofen, who is known as the father of market research. Marketing research techniques and methods are being increasingly adopted by all the countries of the world whether developed, developing or underdeveloped. In America, marketing research is conducted by many companies on a very high scale. Marketing research is concerned with all the major functions of marketing.

Soon thereafter, she clashed with the male leaders of the SCLC when she announced plans to build the King Center and to establish the Martin Luther King Jr.
It’s those precious moments that shape our lives and make us feel we are living how to case study life of value and worth.

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