Effective cover letters
Many jobseekers spend so much time and energy crafting their resumes that they’ve got nothing left to effective cover letters their poor, neglected cover letter.
Many people ask themselves, in this digital age, is a cover letter even necessary anymore? An effective cover letter is still a critical component of any jobseeker’s arsenal of job search materials. There are still many managers out there who require and read cover letters, and there’s no way of telling whether you’re reaching out to a cover letter stickler or someone who is indifferent. Considering more than 45 percent of jobseekers skip writing a cover letter altogether, learning how to write a cover letter that appeals to recruiters can set you apart from the competition. My advice: always err on the side of caution. Editor’s advice: Use a cover letter builder if you get stumped while writing yours.
While your resume is the place you want to highlight and promote your career achievements, a cover letter is where you want to show the recruiter or hiring manager a bit of who you are, and why they need to speak with you about their current hiring needs. Yet, this is an approach that many jobseekers use. However, if I received this email masquerading as a cover letter, I would delete it immediately. Best Practices for Writing an Effective Cover Letter There are a few critical practices to keep in mind when writing an effective cover letter. Remember why you are writing the letter. It’s important to keep in mind the purpose of the cover letter, which is to compel the reader to contact you for an initial interview.
Everything in your cover letter should serve that purpose. You’ll want to beware of the trap effective cover letters many jobseekers fall with into their cover letters, which is simply recapitulating everything that’s on the resume. Why would you present your reader with duplicative information? You may not know the name of the person to which you’re sending your cover letter, but you need to understand his or her role and function. What is the pain in the industry? Use this method of communication to connect with your reader.
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An effective cover letter sells you, but its focus is not on you, but rather on the current business needs of your audience. Avoid crazy fonts, photos, and graphics. Use paragraphs to break up complex thoughts. What will you bring to the table?
Rather than rehashing what you’ve done in the past, focus your cover letter on what you are able to do for the hiring manager—how you can help to alleviate the business pain. Keep your cover letter at 350-500 words maximum. Anything that’s too wordy will be ignored. While your resume is the place you want to highlight and promote your career achievements, an effective cover letter is where you want to show the recruiter or hiring manager a bit of who you are, and why they need to speak with you about their current hiring needs. 5 Critical Sections of an Effective Cover Letter Greeting. If you know to whom the cover letter is being addressed, than use that person’s name.
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